Created in partnership with Ashley Armitage, this summer Sephora campaign spotlighted First Aid Beauty’s body care essentials.

The idea was simple: summer skin problems are real, and FAB has the fix. From rough bumps to ingrowns to chafing, the campaign brought everyday warm-weather moments to life across CTV, paid, and social.

CREW:

Directed w/: Ashley Artimage
Copy/Script: Kathryn Martel
DP: Emmanuella Zachariou
Content + Production: Megan Birch 
Production: Tropical Productions
Editing: Ethos Studio