Led a full-scale packaging redesign for First Aid Beauty, evolving a system untouched for over 15 years. Over two years, 50+ SKUs were reworked into a cohesive, modern expression while preserving key elements.

Focused on clarity and consistency, updates improved shelf presence and product storytelling across channels. Existing components were leveraged to elevate the experience while maintaining cost efficiency.

Caroline Onder – Senior Designer

+ Case Agency